Post by Coasterdude5 on Mar 1, 2007 16:33:54 GMT -5
Top Nick Properties Such as SpongeBob SquarePants, Dora the Explorer, and
Avatar will be Part of the First Ever Nickelodeon Theme Park in Mall of
America
Nickelodeon to Launch Its Largest Retail Store in the World and Themed
Healthy Eateries in Mall
BLOOMINGTON, Minn., and NEW YORK, Feb. 28 /PRNewswire/ -- Mall of
America and Nickelodeon announced a partnership today combining the
country's largest shopping and entertainment destination with the
number-one entertainment brand for kids. Under the new agreement, various
Nickelodeon properties and characters will come to life in the first-ever
Nickelodeon themed park, part of a re-branding of the Mall's seven-acre
amusement park. Fresh designs and exciting new rides and attractions,
inspired by Nickelodeon's popular shows and characters, are just a few of
the anticipated changes. Construction will begin after the architectural
plans are complete, with the grand opening of the newly re-themed
anticipated in spring 2008.
(Photo: www.newscom.com/cgi-bin/prnh/20070228/CGW052 )
"Nickelodeon's family-friendly focused entertainment is a perfect fit
for Mall of America, and we are thrilled about what this means for the Mall
and Minnesota," said Maureen Bausch, vice president of business development
for Mall of America. "We expect the newly themed park will draw even more
new visitors from around the United States, as well as international travel
markets."
"Both Nickelodeon and Mall of America have tremendous family and kid
appeal. This is the perfect marriage of two entertainment entities:
Nickelodeon, the number-one brand for kids, and Mall of America, the top
shopping and entertainment destination in the country," said Howard Smith,
senior vice president of Nickelodeon Recreation. "We're absolutely thrilled
to expand our brand with our first stand alone Nickelodeon theme park and
our largest retail presence in such a wonderful destination."
As part of the partnership, Nickelodeon will bring an assortment of its
top characters, interactivity, and its signature iconic green slime to Mall
of America. The newly revamped park, and the first ever Nickelodeon theme
park, will feature new rides, live shows, attractions, retail, games and
entertainment, and food service establishments themed with top ranking
network properties including: SpongeBob SquarePants, Dora the Explorer, Go,
Diego, Go!, Avatar: The Last Airbender, Danny Phantom, Jimmy Neutron: Boy
Genius, The Backyardigans and many more. Costumed characters and live
interactive entertainment from these Nickelodeon and Nick Jr. shows will
also find a home at the Mall.
Nickelodeon will also establish its largest retail presence in the
world at Mall of America, with a brand new Nick store occupying more than
4,000 square foot space, offering consumers items such as branded
tee-shirts, souvenirs, novelties and more. And the network will introduce
healthy dining options throughout the parks' eateries, in line with its
four year old health and wellness pro-social initiative for kids and
families, Let's Just Play.
Though the majority of the creative elements are in development,
including the official name of the new park, one of the first rides to be
introduced in the park is a roller coaster based the animated Nick series,
Avatar: The Last Airbender. Located in the northwest corner of the park,
the "Avatar Airbender" will be the park's first upside down roller coaster.
Construction is expected to begin in 2007.
During the transitional period and the construction, the amusement
park, current attractions and rides will remain open.
Mall of America and Nickelodeon have also announced immediate plans for
one additional ride, a free-fall tower for teens and adults. Plans are
still being finalized for the free-fall tower, which could drop from up to
70 feet.
Throughout the design and creative process, Mall of America and
Nickelodeon will conduct research and gain feedback on different concepts
and designs by working with an advisory panel of kid experts to weigh in on
key decisions and issues. Look for guidelines on Mall of America's website
in the coming weeks, www.mallofamerica.com .
About Nickelodeon
Nickelodeon Recreation began in 1990 and since has grown to include a
diverse range of complex and specialized business segments including hotel
resorts, touring family theatricals and theme park attractions.
Nickelodeon, in its 27th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in almost 92 million
households and has been the number-one- rated basic cable network for
almost 12 consecutive years. Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
About Mall of America
Mall of America is the nation's largest retail and entertainment
complex. The 4.2 million square foot complex is home to more than 520
world-class shops; the nation's largest indoor family amusement park;
Underwater Adventures, a 1.2 million gallon walk-though aquarium; a
14-screen movie theater and more. The Mall opened in August of 1992 and is
located in Bloomington, Minn., just minutes from downtown Minneapolis and
St. Paul. For more information visit www.mallofamerica.com .
Avatar will be Part of the First Ever Nickelodeon Theme Park in Mall of
America
Nickelodeon to Launch Its Largest Retail Store in the World and Themed
Healthy Eateries in Mall
BLOOMINGTON, Minn., and NEW YORK, Feb. 28 /PRNewswire/ -- Mall of
America and Nickelodeon announced a partnership today combining the
country's largest shopping and entertainment destination with the
number-one entertainment brand for kids. Under the new agreement, various
Nickelodeon properties and characters will come to life in the first-ever
Nickelodeon themed park, part of a re-branding of the Mall's seven-acre
amusement park. Fresh designs and exciting new rides and attractions,
inspired by Nickelodeon's popular shows and characters, are just a few of
the anticipated changes. Construction will begin after the architectural
plans are complete, with the grand opening of the newly re-themed
anticipated in spring 2008.
(Photo: www.newscom.com/cgi-bin/prnh/20070228/CGW052 )
"Nickelodeon's family-friendly focused entertainment is a perfect fit
for Mall of America, and we are thrilled about what this means for the Mall
and Minnesota," said Maureen Bausch, vice president of business development
for Mall of America. "We expect the newly themed park will draw even more
new visitors from around the United States, as well as international travel
markets."
"Both Nickelodeon and Mall of America have tremendous family and kid
appeal. This is the perfect marriage of two entertainment entities:
Nickelodeon, the number-one brand for kids, and Mall of America, the top
shopping and entertainment destination in the country," said Howard Smith,
senior vice president of Nickelodeon Recreation. "We're absolutely thrilled
to expand our brand with our first stand alone Nickelodeon theme park and
our largest retail presence in such a wonderful destination."
As part of the partnership, Nickelodeon will bring an assortment of its
top characters, interactivity, and its signature iconic green slime to Mall
of America. The newly revamped park, and the first ever Nickelodeon theme
park, will feature new rides, live shows, attractions, retail, games and
entertainment, and food service establishments themed with top ranking
network properties including: SpongeBob SquarePants, Dora the Explorer, Go,
Diego, Go!, Avatar: The Last Airbender, Danny Phantom, Jimmy Neutron: Boy
Genius, The Backyardigans and many more. Costumed characters and live
interactive entertainment from these Nickelodeon and Nick Jr. shows will
also find a home at the Mall.
Nickelodeon will also establish its largest retail presence in the
world at Mall of America, with a brand new Nick store occupying more than
4,000 square foot space, offering consumers items such as branded
tee-shirts, souvenirs, novelties and more. And the network will introduce
healthy dining options throughout the parks' eateries, in line with its
four year old health and wellness pro-social initiative for kids and
families, Let's Just Play.
Though the majority of the creative elements are in development,
including the official name of the new park, one of the first rides to be
introduced in the park is a roller coaster based the animated Nick series,
Avatar: The Last Airbender. Located in the northwest corner of the park,
the "Avatar Airbender" will be the park's first upside down roller coaster.
Construction is expected to begin in 2007.
During the transitional period and the construction, the amusement
park, current attractions and rides will remain open.
Mall of America and Nickelodeon have also announced immediate plans for
one additional ride, a free-fall tower for teens and adults. Plans are
still being finalized for the free-fall tower, which could drop from up to
70 feet.
Throughout the design and creative process, Mall of America and
Nickelodeon will conduct research and gain feedback on different concepts
and designs by working with an advisory panel of kid experts to weigh in on
key decisions and issues. Look for guidelines on Mall of America's website
in the coming weeks, www.mallofamerica.com .
About Nickelodeon
Nickelodeon Recreation began in 1990 and since has grown to include a
diverse range of complex and specialized business segments including hotel
resorts, touring family theatricals and theme park attractions.
Nickelodeon, in its 27th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in almost 92 million
households and has been the number-one- rated basic cable network for
almost 12 consecutive years. Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
About Mall of America
Mall of America is the nation's largest retail and entertainment
complex. The 4.2 million square foot complex is home to more than 520
world-class shops; the nation's largest indoor family amusement park;
Underwater Adventures, a 1.2 million gallon walk-though aquarium; a
14-screen movie theater and more. The Mall opened in August of 1992 and is
located in Bloomington, Minn., just minutes from downtown Minneapolis and
St. Paul. For more information visit www.mallofamerica.com .